Monday, 22 Sep 2014

Parents, kids & technology

Today’s kids are intuitively able to use every device, app, game and social network handed to them. Just give a tablet or a smart phone to a toddler and watch what happens.This means that the technological gap between parents and kids seems to grow exponentially all the time.

ICT Woman of the Year for Australia, Yvette Adams, says kids desperately need their parents to understand the technology they are using right now, and to embrace the technology themselves. To this end, she has written a book titled "No Kidding – Why Our Kids Know More About Technology Than Us (and What We Can Do About It!)" to help them.

“There is no point in fighting technology or ignoring it. It’s not going away, and the sooner you embrace it, the better off you and your family will be,” she says.

Yvette says the book is aimed at helping parents get started with technology and to understand how it can actually help, and not hinder your family life through many practical applications – from technology to save time, technology to save money, technology to stay fit and healthy through to technology to be a creative family.

Over 500 websites, apps and industry leaders are showcased throughout the book including:

  • David Bartlett (named as one of the Top 50 Most Influential People in Technology in Australia)
  • Andy Lark (ex Chief Marketing & Online Officer at Commonwealth Bank of Australia who sits on the board of No.8 Ventures – New Zealand’s premier technology venture capital firm)
  • Vanessa Garrard of E3 Style (the largest licensed youth electronics supplier in Australia & New Zealand)

Yvette is hopeful the book will become a valuable resource to influencers of children across the globe such as Government leaders, teachers, career advisors and grandparents who realise that technology is changing the world, and fast, and who are prepared to step up and do something about it.

To find out more about Yvette and her book, please visit the No Kidding website.

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