Tuesday, 26 Sep 2017

It's Ocsober again! Challenge yourself for the cause

Ocsober is Life Education’s major national fundraising initiative each year. It takes place (of course) in October and asks all Australians to do just two things:

  • Give up alcohol for the month of October
  • Raise funds by encouraging work colleagues, friends and family members to sponsor them

We rely on the revenue from Ocsober to help us continue to empower Aussie kids so they’ll lead safer and healthier lives. The funds raised support local delivery of vital health education to children in more than 4,100 schools right across Australia.   

The goal this year is to raise $500,000 and we hope to achieve that by recruiting at least 5,000 Ocsober participants. In particular, we are approaching Australian businesses to get involved.

Our new major sponsor, iSelect is already on board with this initiative. The company’s Chief Strategy Officer, General Counsel and Company Secretary have all signed up and pledged to stay alcohol-free this October and are encouraging all their staff to support the campaign.

We wish them luck and thank them for their incredible support.

How companies can participate in and support Ocsober

  • Promoting Ocsober to all staff THIS month (September) with encouragement to take part as an individual or part of a company team
  • Asking the company CEO, a senior manager, or another company figurehead to act as an Ocsober Corporate Ambassador to lead the campaign within the company
  • Promoting Ocsober on the company’s web site, creating positive brand alignment, but also showing that you are a business that cares
  • Matching any funds raised by staff and donating the amount to Life Education
  • Making it FUN e.g. host a gold coin donation / office trivia night / free dress day / BBQ lunch / mocktail event.
  • Simply being a proud supporter of Life Education’s work and encouraging your networks to participate, whether they be suppliers, clients, family or friends

Approximately 7 million Australians have participated in the Life Education program and carry fond memories of their experiences from childhood.  We estimate that more than 4 million of these former participants are now employed adults between the ages of 18–35, making Ocsober a meaningful campaign in which to get employees involved. Other staff members outside this bracket are likely to be parents who may know of Life Education via their children’s recent experiences.

By joining in Ocsober, individuals will be making a real difference in the lives of the next generation of children. And as an added bonus, you will be seen as actively supporting a positive campaign that aims to reduce the impact of alcohol abuse on everyone in our communities - children and adults alike.

Surveys show that over 90% of past participants believe that their involvement in Ocsober had positively impacted their own health…and in many cases, it led them to make ongoing positive lifestyle changes.

We’d ask all Life Changers to support this important campaign by spreading the word among your contacts. Ocsober will be here in no time.

Celebrity ambassadors

In other Ocsober news, Zoe Bingley-Pullin (pictured above left) from ‘Good Chef Bad Chef’ has come on board as an Ocsober ambassador, joining an amazing list of celebrities that now includes:

  • Michelle Janneke - Sprint Hurdler (pictured above right)
  • Tom Burton - Olympic Gold Medal Sailor
  • Amalia Foy - X-Factor Finalist
  • Sharni Williams - Captain of our Rio Gold Medal Winning Women’s Rugby Team
  • Ray Griggs - Vice Chief Defence Force
  • Tatiana Grigorieva - Olympic Pole Vaulter
  • Andy Trieu - Host SBS Pop Asia
  • Shelly Gorman & Kyle Jackes - The Urban Warriors
  • Stephanie Lowe - The Natural Nutritionist
  • Reuben Te Rangi - Brisbane Bullets player (pictured above centre)

For more information, visit the Ocsober website.

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